How to Value Digital Assets: Pricing Your Social Media Account or Domain

Pricing a digital asset isn't an exact science, but most categories have established rules of thumb. Here's how the market values the assets we see most often in escrow deals.

Social media accounts#

• Instagram: $1–$5 per 1,000 followers for general accounts; $10–$50/1k for high-engagement niches (fitness, beauty, finance).
• TikTok: $0.50–$3 per 1,000 followers; monetized creator accounts command 5–10x premium.
• YouTube: 2–4x annual AdSense revenue for monetized channels; subs alone rarely exceed $1 each.
• X / Twitter: $0.10–$1 per follower; verified or aged accounts (pre-2020) carry a flat premium of $500+.

Domain names#

• Short .com (3–5 letters): $5k–$500k+ depending on pronounceability.
• Single dictionary word .com: $10k–$1M+.
• Brandable invented names: $1k–$50k.
• Country-code TLDs and .io: 20–50% of equivalent .com value.

Gaming accounts#

Valued by progression, rarity, and inventory worth. Skin-economy games (CSGO, Dota 2) — total inventory market value plus 10–30% for the account itself. Gacha games (Genshin, Honkai) — character roster premium plus account level.

SaaS and digital businesses#

Typically 2–4x annual revenue for steady businesses, higher for growing ones. Buyers want at least 12 months of clean revenue history.

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